Introducing The All-New RAV4 Prime

All-New RAV4 Prime

Toyota’s strength lies in its hybrid technology, and in an SUV-obsessed market, the all-new RAV4 Prime has captured the attention of Morristown drivers. Toyota is thrilled to introduce a plug-in version of the RAV4, one that’s more powerful, more fuel-efficient, and delivers impressive electric range. That makes the 2021 Toyota RAV4 Prime the crown jewel of the brand’s SUV lineup.

The RAV4 Prime is the most powerful RAV4 yet, with a combined 302 horsepower that’s sure to thrill you. This SUV rockets from zero to sixty in just 5.7 seconds, proving it’s just as quick as it is powerful. The advanced gas/electric powertrain provides the responsiveness that you crave and the power you want when you want it. 

Captivated by the RAV4 Prime’s performance? Allow our Toyota dealership to tell you more about some of its key design, technology, and safety features!


  • Power liftgate
  • Heated front seats
  • Two-tone roof
  • Paddle shifters
  • Auto-dimming rearview mirror
  • Simulated leather upholstery
  • Interior ambient lighting
  • Heated steering wheel
  • Heated rear outboard seats
  • Panoramic sunroof
  • Adaptive headlights


  • 8-inch touchscreen
  • Apple CarPlay and Android Auto
  • Auto-dimming rearview mirror
  • Wireless charging pad
  • Built-in navigation system and online destination help
  • Head-up display
  • Digital rearview mirror (allows you to see out the back even with a fully loaded cargo area)
  • Household-style power outlet in the cargo area


Each RAV4 Prime will come equipped with Toyota Safety Sense™ 2.0 and the Star Safety System™, which include these advanced safety features: 

  • Pre-Collision System with Pedestrian Detection 
  • Lane Departure Alert with Steering Assist
  • Lane Tracing Assist
  • Automatic High Beams
  • Full-Speed Range Dynamic Radar Cruise Control
  • Road Sign Assist
  • Blind Spot Monitor with Rear Cross-Traffic Alert 
  • Available Front & Rear Parking Assist with Automated Braking

Test Drive a Toyota RAV4 Hybrid at Toyota of Morristown

If you’re interested in hearing more about the all-new RV4 Prime, another new or used Toyota in our inventory, or you would like to schedule a test drive in a vehicle of your choice today, please feel free to contact us here at Toyota of Morristown!